The branding of Glosshood, a "new, go-to beauty brand that celebrates your inner child," is extremely playful, colorful, and whimsical. Founded by Sienna Brown, the brand is definitely eye-catching and caters to Gen Zers. The aesthetic definitely leaves a lasting impression on consumers and effectively frames Glosshoods' product. The visuals and art direction are definitely social media-friendly.
The product spotlight falls on the Holyyy Gloss Balm Hybrid which is "an essential part of any beauty look." The formula provides a sheer and luscious look while also hydrating and protecting the lips. The nourishing properties are delivered thanks to the inclusion of natural ingredients like Vitamin-E, Coconut Oil, Peppermint, Jojoba Oil, Avocado Oil, and Castor Oil.
Glosshood's Holyyy Gloss Balm Hybrid retails for $22.22—"angel numbers for good measure."
Gen Z Gloss Brands
Glosshood Celebrates Your Inner Child with Its Product Range and Branding
Trend Themes
1. Playful Beauty Brands - Brands that use colorful and whimsical branding to appeal to Gen Z consumers represent a disruptive innovation opportunity to attract a younger demographic in the beauty industry.
2. Social Media-friendly Aesthetics - Brands that frame their products with social media-friendly visuals and art direction can leverage free marketing from content created by consumers on social media.
3. Natural Ingredients in Beauty Products - Brands that provide nourishing and natural ingredients in their beauty products as a selling point offer a disruptive innovation opportunity to differentiate themselves in the market.
Industry Implications
1. Beauty and Cosmetics - Companies within the beauty industry can leverage playful branding and social media-friendly aesthetics to attract younger consumers and differentiate themselves with natural ingredients.
2. Social Media Marketing - Agencies and firms within the social media marketing industry have the opportunity to specialize in creating and promoting content for brands with aesthetics that are social media-friendly.
3. Natural and Organic Products - Manufacturers of organic and natural products that meet the demand of consumers seeking such ingredients can innovate their product offerings to attract loyal customers.