The Globe Aware ad campaign poses a simple question: How's your karma? Of course, the answer is not so simple. Instead, it might inspire you to sit there for a few moments as you recall all the good and bad you've done in the last little while. I'm sure you'll feel like a kid again, wondering whether you'll be included on Santa's "naughty" or "nice" list.
That's the beauty of the Globe Aware ad campaign, as well as its hilariously clever depictions of all the wrong you probably have done over the years. It makes you think, so much so that you might enroll in Globe Aware's volunteer vacation program.
Karma-Questioning Campaigns
Tom Hussey's Globe Aware Ads Show You Can Fix Your Fate
Trend Themes
1. Karma-focused Campaigns - Brands can create ad campaigns that inspire introspection and self-reflection on one's actions, promoting social good and ethical brand values.
2. Humorously Provocative Advertising - Advertising can use humor and clever imagery to engage viewers and encourage meaningful conversation on important social issues.
3. Volunteer Vacations - Companies can offer opportunities for customers to engage in volunteer work during their vacations as a way to promote social good and build brand loyalty.
Industry Implications
1. Non-profit - Non-profit organizations can create Karma-focused campaigns to raise awareness on their missions and attract volunteers and donors.
2. Travel and Hospitality - Travel and hospitality companies can offer volunteer vacation packages and experiences that align with customers' values and promote responsible tourism.
3. Advertising and Marketing - Advertising and marketing agencies can use humor and provocative imagery to create ad campaigns that resonate with consumers and drive engagement with their brands.