In line with Lance Armstrong’s LIVESTRONG initiative, the Global Wristband Project sells wristbands to raise awareness and support HIV/AIDS prevention programs in South Africa.
Backed by yogi Christina Sabatini, the Global Wristband Project is a fundraiser that sells hippie-esque anklets and bracelets made from recycled materials. The method used to make the wristbands is a weaving process called saori. Check out the gallery to look at the various colorful styles of these bracelets for a good cause.
Yogi Awareness Campaigns
Funds from the Global Wristband Project Go to HIV/AIDS Prevention
Trend Themes
1. Recycled Jewelry - There is an opportunity for businesses to create innovative and sustainable jewelry using recycled materials, like the Global Wristband Project's anklets and bracelets.
2. Social Awareness Campaigns - Businesses can leverage their products or services to raise awareness and support important causes, similar to the Global Wristband Project's HIV/AIDS prevention initiative.
3. Artisan Craftsmanship - There is potential for businesses to showcase and promote traditional weaving techniques like saori, as demonstrated by the Global Wristband Project's wristband creation method.
Industry Implications
1. Fashion Accessories - The fashion accessories industry can explore the creation of eco-friendly jewelry using recycled materials, building on the success and impact of the Global Wristband Project.
2. Non-profit Fundraising - Non-profit organizations can incorporate innovative fundraising strategies, similar to the Global Wristband Project's initiative, to support important social causes like HIV/AIDS prevention.
3. Artisan Products - Artisan product industries can highlight and promote traditional craftsmanship techniques, like saori weaving, to create unique and socially conscious products.