In the same way that DB Breweries from New Zealand introduced the 'Brewtroleum' campaign in 2015 to repurpose leftover yeast into a clean-burning biofuel, the brewery is now introducing machines that turn beer bottle glass to sand.
Now, bottles of the DB Export can be transformed into a sand substitute, DB Export Beer Bottle Sand, that will be used to save the beautiful beaches of the region. Reportedly, two-thirds of the world's beaches are disappearing, especially because the demand for sand is so high across the construction and pharmaceutical industries.
Now, the brewery will be able to supply a sand supplement to commercial partners, thus reducing the dependance on real sand. As with the previous campaign, all a consumer needs to do to support DB Breweries on its resource-saving initiative is to drink bottles of DB Export.
Bottle-Repurposing Machines
DB Breweries' Machines Turns Beer Bottle Glass to Sand
Trend Themes
1. Glass-to-sand Recycling - Opportunity to develop machines that repurpose glass waste into sand for various industries.
2. Circular Economy Solutions - Opportunity to create innovative systems that reduce waste and repurpose materials for sustainable use.
3. Eco-friendly Manufacturing - Opportunity to integrate sustainable practices in manufacturing processes to reduce environmental impact and promote circularity.
Industry Implications
1. Construction - Opportunity to reduce the demand for real sand in construction through the use of recycled glass-to-sand substitute.
2. Pharmaceuticals - Opportunity to integrate sustainable practices in the pharmaceutical industry by using recycled glass-to-sand substitute in place of real sand.
3. Brewing - Opportunity to incorporate circular economy principles in the brewing industry by repurposing waste materials into usable resources.