Taking one look through the Glamour of the Gods: Hollywood Portraits photobook is like looking through a veritable who's who of Hollywood royalty.
The images have been compiled by old portrait collector John Kobal, and are currently on view at the London National Portrait gallery exhibit in London, England. The images in Glamour of the Gods: Hollywood Portraits are varied but stunning. See Marlon Brando at the height of his brooding, movie star sexuality. The late Elizabeth Taylor stands tall in few shots, looking stunning and vivacious in the prime of her career. Another image even shows a very candid shot of Marilyn Monroe, seated casually and staring into the camera with unabashed innocence.
The Glamour of the Gods: Hollywood Portraits collection is a must see for any fan of old Hollywood. It will be on exhibit at the London National Portrait Museum until October 23, 2011.
Implications - In the last few years, there has been an increased societal focus on icons of yesteryear. These celebrities are the influence of many of our common entertainers, and serve as cultural reference points for many movies. A company can appeal to these wide fanbase of supporters by making explicit reference to these iconic figures, or creating ads that subtly mimic their most memorable moments. This connects the brand with consumers who long for a simpler time, establishing an emotional connection with the consumer's subconscious.
Classic Hollywood Portraits
The Glamour of the Gods 'Hollywood Portraits' Book Highlights Icons
Trend Themes
1. Old Hollywood Nostalgia - Businesses can tap into the emotional connection consumers have with classic Hollywood icons in branding and advertising for increased appeal.
2. Candid Celebrity Photography - There is potential for new celebrity photography that captures genuine moments instead of staged shots
3. Vintage Glamour Aesthetic - The trend for vintage Hollywood glamour can be incorporated into fashion and beauty industries to appeal to consumers who want a touch of classic sophistication.
Industry Implications
1. Advertising - Advertising agencies can incorporate classic Hollywood icons in branding efforts for various industries to appeal to consumers' sense of nostalgia.
2. Photography - Photography studios can explore the potential for candid celebrity photography to appeal to consumers' desire for authenticity.
3. Fashion - Fashion designers can incorporate vintage Hollywood glamour elements into their collections to appeal to fashion-conscious consumers who appreciate classic sophistication.