For the person who has everything, there is now the Healthcare Visa(R) Gift Card. Highmark Inc.. It is a gift card that can be used on co-pays for doctor visits, prescriptions, vision care, dental care, health club memberships and elective procedures. The cards can only be purchased online at Givewell.com or via their toll-free phone number.
Implications - Healthcare is a luxury for some since the recession hit, so this is why the Healthcare Visa Gift Card is such a phenomenal idea. Capitalizing on the new mentality that has consumers focusing on their most basic needs, Visa is profiting while helping those in need of care. It's a great example of exploiting chaos.
Giving The Gift Of Health
Healthcare VISA Gift Cards
Trend Themes
1. Healthcare Gift Cards - The concept of offering healthcare gift cards can be explored as a potential disruptive innovation opportunity in the healthcare and gifting industries.
2. Online Healthcare Services Market - Online healthcare service providers can leverage the popularity of healthcare gift cards by collaborating with issuers and expand their services and customer base.
3. Healthcare Industry Partnerships - Partnerships between healthcare providers, insurance companies, and gift card issuers can help facilitate the adoption of healthcare gift cards and reach a wider audience.
Industry Implications
1. Healthcare - The healthcare industry can leverage the demand for healthcare gift cards by offering such services and increasing accessibility to basic healthcare necessities.
2. E-commerce - E-commerce platforms can explore the potential of offering healthcare gift cards as products, integrating the service into their gifting offerings.
3. Fintech - FinTech companies can partner with healthcare gift card issuers to offer seamless transactions and improve the overall experience for customers.