This short little Valentine’s flower video was created to bring environmental awareness to the romantic holiday.
"90% of Valentine’s Roses are flown in from South America. The environmental cost is just too high," GivingPlants.com says. "We like Flowers, when they are grown nearby, or, better yet, still growing on living plants."
The one minute cartoon shows the environmental impact of sending cut flowers from faraway places, a timely piece since sending exotic blooms is by far one of the most popular Valentine’s gifts.
Check out the ‘Shocking True Story of Valentine’s Flowers’ in the video above, and maybe you’ll consider giving a living plant this year too.
Eco Holiday Campaigns
The ‘Shocking True Story of Valentine's Flowers' by Giving
Trend Themes
1. Environmental Sustainability in Gift Giving - Opportunity to offer eco-friendly alternatives to traditional gifts, such as living plants, to reduce the environmental impact of holiday campaigns.
2. Local Sourcing of Flowers - Opportunity for businesses to promote locally sourced flowers as a sustainable and ethical option for Valentine's gifts.
3. Awareness of Environmental Impact - Opportunity to educate consumers about the environmental cost of flying in flowers from faraway places and encourage them to make more sustainable choices.
Industry Implications
1. Floristry - Disruptive innovation opportunity in developing sustainable practices and promoting local sourcing of flowers.
2. E-commerce - Opportunity to create platforms and marketplaces specifically focused on selling eco-friendly and locally sourced gifts.
3. Environmental Awareness - Opportunity for environmental organizations to collaborate with businesses and raise awareness about the environmental impact of gift-giving and promote sustainable alternatives.