This ad for computer manufacturer Lenovo uses a comical approach to showcase their ‘face recognition’ feature. Although at first glance the image looks more like an ad for a hacker than one for a security feature, once you read the tagline the print ad becomes crystal clear. After all, that’s gotta hurt.
The ad was created by advertising agency Ogilvy, Bangalore, India with creative direction by Rod Vallis and Arun KT.
Implications - And I think it's pretty safe to say that they have a winner on their hands. This is the kind of ad that appeals to any Internet-obsessed consumer, and in this day and age, that applies to quite a few people ranging in age and career. Oglivy, Bangalore, India knocked it out of the park with this one.
Face Recognition Campaigns
Lenovo Computer Ad Places Your Head in the Password Field
Trend Themes
1. Comedic Advertising - The success of using humor and clever visuals in Lenovo's ad may inspire more companies to incorporate comedic advertising into their campaigns.
2. Facial Recognition Technology - The use of facial recognition technology for security purposes in advertising may spark further innovations in the development and implementation of this technology.
3. Cybersecurity Campaigns - Lenovo's ad emphasizes the importance of cybersecurity and may encourage other companies to create similar campaigns to promote their own security features.
Industry Implications
1. Computer Hardware Manufacturing - Lenovo's successful use of creative advertising to promote their security features within personal computers highlights the potential for other computer hardware companies to adopt similar campaigns.
2. Advertising and Marketing - The ad's success may encourage advertising agencies to explore more innovative and creative ways to showcase their clients' products and services.
3. Technology and Cybersecurity Consulting - Lenovo's ad emphasizes the importance of cybersecurity and may increase demand for consulting services related to implementing facial recognition technology for security purposes.