2020 Graduates won't be able to celebrate in the usual ways and for many, the future feels uncertain as schools and jobs have been disrupted—and Chipotle is launching a Graduation Gift Card Give Back program to honor students graduating this year graduates and support their future educational pursuits. Chipotle will be matching 10% of special graduation-themed e-gift card purchases and donating to Scholarship America so that students, parents and communities can get the support they need. As an extra incentive, the first 5,000 Chipotle customers who purchase a graduation-themed e-gift card are eligible to receive a digital BOGO offer.
Chipotle is also recognizing and aiding students in other ways, such as with its virtual prom afterparty on Instagram where one lucky attendee received a $25,000 scholarship.
Graduate-Supporting Gift Cards
The Graduation Gift Card Give Back Program Aids Scholarship America
Trend Themes
1. Virtual Graduation Celebrations - Disruptive innovation opportunity: Developing interactive online platforms and experiences to replace traditional graduation ceremonies.
2. Scholarship and Education Support - Disruptive innovation opportunity: Creating innovative ways for businesses to support students' educational pursuits and provide financial assistance.
3. Digital Gift Card Programs - Disruptive innovation opportunity: Implementing digital gift card programs with charitable components to engage customers and support causes.
Industry Implications
1. Education Technology - Disruptive innovation opportunity: Developing virtual graduation platforms and educational tools.
2. Retail and Gift Cards - Disruptive innovation opportunity: Revolutionizing digital gift card programs and exploring new ways to engage customers.
3. Nonprofit and Philanthropy - Disruptive innovation opportunity: Finding innovative ways for businesses to collaborate with nonprofits and support educational initiatives.