Based in Washington, D.C., GirlTrek is a non-profit organization that organizes walking campaigns specifically targeted at black women and girls and grounded in civil rights history as a way to promote health and community leadership. Its founders, Vanessa Garrison and T. Morgan Dixon, were named 2013 Echoing Green Fellows for their work with supporting at least 15,000 walkers around the country.
Some of the scheduled upcoming treks include a Trek Series in America's National Parks and We Are Harriet: 8-week Walking Challenge and National Tribute. You can also start your own walk with yourself or with friends. They offer resources for you to download.
Contact Information
GirlTrek website
GirlTrek's online shop
GirlTrek on Facebook
GirlTrek on Twitter
GirlTrek on YouTube
GirlTrek on Flickr
Civil Rights Walking Campaigns
GirlTrek Attempts to Grow the Network for Black Women and Girls
Trend Themes
1. Walking Campaigns for Health - GirlTrek's use of civil rights history to promote health and community leadership presents an opportunity for the healthcare industry to expand their approach to preventative medicine through outdoor exercise campaigns.
2. Targeted Wellness Programs - GirlTrek's focus on black women and girls with specific health needs creates an opportunity for the wellness industry to develop tailored programs for underrepresented groups.
3. Community-based Social Activism - GirlTrek's use of walking campaigns rooted in civil rights history highlights an opportunity for organizations focused on social activism to incorporate wellness into their community efforts.
Industry Implications
1. Healthcare - GirlTrek's focus on preventative medicine through outdoor exercise campaigns creates an opportunity for the healthcare industry to expand their approach to wellness.
2. Wellness - GirlTrek's efforts to tailor walking campaigns for underrepresented groups offer an opportunity for the wellness industry to develop targeted health programs.
3. Social Activism - GirlTrek's use of walking campaigns rooted in civil rights history highlights an opportunity for social activism organizations to incorporate wellness initiatives into their community efforts.