American Glamour‘s 'Girls' Weekend' editorial features supermodels Kasia Struss and Jacquelyn Jablonski who are lensed by photographer Miguel Reveriego. Gracing the publication's June 2016 edition, this editorial highlights Western apparel that is handpicked by wardrobe stylist Katie Mossman.
Mossman dresses models Jacquelyn and Kasia in cowgirl-inspired looks that range from patterned and studded leather jackets, ponyhair outerwear and embroidered denim skirts with floral motifs. Though country-themed, Girls' Weekend is captured in an urban setting and boasts fun images of a trip to Texas.
Hair and makeup for this image series is courtesy of David Von Cannon and Stevie Huynh who opt for 70s-inspired hair and makeup. While this editorial's hair is kept flowing and natural, its makeup is left bare and fresh-faced.
Urban Cowgirl Editorials
American Glamour‘s 'Girls' Weekend' Story Features Western Styling
Trend Themes
1. Western Styling - Opportunity for fashion companies to expand their portfolio with modern western-inspired clothing.
2. Urban Cowgirl - Emerging market for lifestyle brands to target urban women seeking traditional western attire with a modern flair.
3. 70s-inspired Hair and Makeup - Chance for cosmetic companies to create a new line of products to cater to consumers aiming to recreate 70s-inspired looks.
Industry Implications
1. Fashion - Fashion designers and retailers can leverage the Western Styling trend by creating new collections with a modern twist.
2. Lifestyle - Lifestyle brands can tap into the Urban Cowgirl trend by creating products that cater to the lifestyle of urban women who enjoy traditional western culture.
3. Beauty - Cosmetic companies can capitalize on the 70s-Inspired Hair and Makeup trend by developing new products to cater to the demand for natural and fresh-faced looks.