Using floral graphics, folk-like frills and dungarees -- Diesel's new Girls of Summer collection was released just in time for the warm weather.
The new line features multiple options for kids to relax at home or wear on the move as stylish and hip pieces. Children can choose from leather jackets, denim jackets, satin bombers, long flowing skirts, denim button-up shirts, sweatsuits, dresses and many other bold pieces. Every part of the collection was made with children in mind, using comfortable and durable materials to make high-fashion articles of clothing that can be worn together as an outfit or separately as staple wardrobe pieces.
The Girls of Summer collection from Diesel is available online now as the perfect beach day-wear or options for lounging around the house.
Folk-Style Youth Clothes
Diesel's New Girls of Summer Collection Offers Fun and Frilly Outfits
Trend Themes
1. Floral Graphics - The use of floral graphics in children's clothing offers an opportunity for disruptive innovation in the fashion industry by combining traditional and contemporary design elements.
2. Folk-inspired Frills - Incorporating folk-like frills into youth clothes presents a disruptive innovation opportunity for designers to create unique and whimsical fashion pieces that stand out in the market.
3. Versatile Children's Clothing - The demand for versatile children's clothing presents a disruptive innovation opportunity for brands to create multi-functional outfits that can be worn in various settings and occasions.
Industry Implications
1. Children's Fashion - The children's fashion industry can leverage the popularity of floral graphics and folk-inspired frills to create trendy and unique clothing options for young consumers.
2. Fashion Retail - Fashion retailers can tap into the demand for versatile children's clothing by offering curated collections that cater to both comfort and style, providing parents with a convenient shopping experience.
3. Online Retail - The availability of the Girls of Summer collection online opens up opportunities for online retailers to showcase and sell trendy children's fashion, reaching a wider audience of fashion-conscious parents.