Sky TV sure knows how to promote its 'Girl Racers' reality series.
The ads embrace the fact that this show combines two of every straight man's dreams: girls and cars! Zooming in on breasts, the ads use copies such as: “Dual Airbags,†“Thought provoking television,†and “Apparently there are cars in it.â€
The ads were created by DDB New Zealand with executive creative director Toby Talbot, art director James Tucker and the witty copies by Simon Vicars.
Implications - Through the use of not one, but eight stunning models, this sarcastic boobvertising makes a huge impact with implants. If you too are waiting to find out who New Zealand's next Girl Racer is, this is one campaign worth checking out.
Sarcastic Boobvertising
‘Girl Racers' Campaign Brings Out the Dual Airbags
Trend Themes
1. Sarcastic Boobvertising - Using sarcasm and provocative imagery in advertising campaigns to generate attention and create a memorable impact.
2. Reality TV Promotion - Leveraging reality TV shows to create buzz and engage audiences through unique and unexpected marketing tactics.
3. Creative Copywriting - Employing witty and clever copywriting techniques to capture audience attention and generate interest in a product or service.
Industry Implications
1. Television Industry - Exploring unconventional advertising strategies to promote TV shows and attract viewers.
2. Fashion and Modeling Industry - Using provocative and eye-catching imagery to capture audience attention and promote fashion and modeling brands.
3. Advertising and Marketing Industry - Incorporating creative and unconventional advertising techniques to stand out in a competitive market and attract consumer attention.