Emerging fashion designer Mandy Coon created a big stir with her new 'Ginny Bunny Bag.'
Shaped like a rabbit with big floppy ears, this 'Ginny Bunny Bag' is black in color with a gold chain hanging from its neck. Mandy Coon definitely touches the hearts of many rabbit-lovers through this interestingly designed piece. Made with a black velvet material, this 'Ginny Bunny Bag' will definitely have lasting power.
Implications - Consumers have become apathetic towards marketers constantly associating their wares with positive and uplifting feelings. They're finding it hard to empathize with these products as they do not reflect the entire spectrum of human emotions. Corporations wishing to convey themselves as genuine should release products which appeal to more varied emotions compared to their competitors.
Depressed Pet Purses
The ‘Ginny Bunny Bag' by Mandy Coon is Cute but Sad
Trend Themes
1. Varied Emotions Products - Corporations should develop more products that appeal to a broader spectrum of emotions, rather than only focusing on positive and uplifting feelings.
2. Unconventional Pet Accessories - There is a growing demand for unconventional accessories for pet owners, such as the 'Depressed Pet Purses' designed by Mandy Coon.
3. Fashionable Novelty Items - Novelty items, especially those with unique designs and shapes, can create a stir in the fashion world and attract attention from consumers.
Industry Implications
1. Pet Accessories - The pet accessory industry can capitalize on the growing desire for unconventional pet products such as the 'Depressed Pet Purses.'
2. Fashion Design - Fashion designers can create disruptive innovation opportunities by incorporating unique and unusual shapes into their designs, like Mandy Coon's 'Ginny Bunny Bag.'
3. Marketing and Advertising - The advertising industry can benefit from incorporating more emotions into product messaging to increase customer empathy and connection towards the product.