The Ginger Shots lineup of drinks are positioned as a simple, delicious product for consumers who are looking to infuse healthier foods into their diet without having to prepare them in their own kitchen.
The shots come in six varieties including 'Apple Ginger,' 'Kiwi Ginger,' 'Lemon Ginger,' 'Pineapple Ginger,' 'Orange Ginger' and 'Pomegranate Ginger' along with the newly announced 'Turmeric' and 'Apple Cider Vinegar' options under the Tulula Wellness brand.
The juice shots are all crafted using USDA Organic ingredients, are free of preservatives and additives, while also boasting a cold-pressed manufacturing process and a Kosher profile. The shots acknowledge the rising preference amongst consumers for quick, efficient ways to up their intake of healthy foods and drinks.
Cold-Pressed Juice Shots
Ginger Shots Can be Enjoyed Straight or Mixed into Recipes
Trend Themes
1. Healthy Beverage Shots - Opportunity for more flavors and wider market targeting with a focus on organic, natural, and functional ingredients
2. Cold-pressed Juice - Disruptive innovation opportunity to explore unique and nutritious ingredient combinations and convenient packaging
3. Functional Wellness Drinks - Incorporate popular and beneficial ingredients like ginger, turmeric, and apple cider vinegar into beverages to serve the increasing consumer demand for functional wellness products
Industry Implications
1. Beverage Industry - Expansion into the growing market for functional drinks with natural, healthy, and quick options
2. Organic Food Industry - Opportunities for market expansion by tapping into the growing preference for organic, healthy beverages
3. Health & Wellness Industry - Collaborating with fitness and wellness brands to promote functional drinks as part of a healthy lifestyle routine