As luxury brands are preoccupied in providing consumers with ultra-compact and even incredibly small bag silhouettes, Louis Vuitton counters this movement with a grotesquely gigantic backpack. Apart from the label's Fall 2019 collection, the design is definitely a stunner and one begins to wonder whether the brand wanted to merely stir the pot with a publicity stunt. Whatever the case, the release is definitely successful in drawing all eyes on the luxurious label.
The luxe silhouette of the gigantic backpack is grey and it is adorned with the classic LV monogram throughout. Naturally, the massive accessory also bears an extravagant price tag — a whopping $10,000 USD.
Product Credits: Mardell Stinney/ Hyperbeast
Luxury-Focused Gigantic Backpacks
Louis Vuitton Launches a Huge Bag That Retails for $10,000 USD
Trend Themes
1. Gigantic Luxury Accessories - Luxury brands can innovate by offering more oversized accessories to counter the trend of making smaller accessories.
2. Luxury Branding Stunts - Luxury brands can take advantage of the attention-grabbing power of over-sized products to make a statement.
3. Monogrammed Accessories - Monogramming can add a touch of personalization to luxury items and increase their perceived value.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can leverage the trend of huge accessories to attract attention and create buzz around their products.
2. Personalized Products - Companies that offer personalized products can take advantage of the demand for monogrammed accessories by offering this service.
3. Advertising and Marketing - Maximizing advertising and marketing efforts around products such as luxury brand stunts can increase brand awareness and customer interest.