This holiday season, Postmates and Old Navy are joining forces to offer gift deliveries for customers who make the most of the retailer's Buy Online, Pickup In-Store capability. Last-minute gift-givers can take advantage of the on-demand service from December 21st to 23rd, as they are able to get free delivery from Old Navy stores. When their order is ready for pickup, a customer will be notified and they have the ability to select whether they'd like a Postmate to pick up and deliver the item to their doorstep.
The same-day delivery service has the potential to help many people who need to finish off their Christmas shopping, as well as those who may need to quickly put together an outfit for a holiday gathering or another occasion.
On-Demand Gift Deliveries
Old Navy and Postmates are Teaming Up to Simplify Holiday Shopping
Trend Themes
1. On-demand Gift Deliveries - The on-demand delivery trend for gifts can be applied by other retailers to provide quicker delivery times for customers who require last-minute gifts and better customer service.
2. Buy Online, Pickup In-store Service - Retailers who adopt the BOPIS service, similar to Old Navy, can leverage the service by partnering with delivery services providers like Postmates to provide a seamless delivery experience.
3. Same-day Delivery Service - Retailers who offer same-day delivery service can attract last-minute shoppers and gain a competitive advantage over competitors in the industry.
Industry Implications
1. Retail - Retailers can capitalize on the growing trend of on-demand gift deliveries by adopting services like Postmates to optimize delivery services and improve the overall customer experience.
2. Delivery Services - Delivery service providers can expand their client base by forming partnerships with retailers to provide more efficient and effective delivery services that provide value to customers.
3. E-commerce - E-commerce businesses can benefit from offering more agile shipping options that cater to last-minute shoppers by offering same-day delivery services, enhancing their competitiveness in the market.