Downy attempts to prove once and for all that it will make your clothes the softest they could possibly be by using giant stuffed animals in their latest ad campaign.
With help from advertising agency Grey Kuala Lumpar in Malaysia and under the guidance of creative director and art director Joseph Bong, Downy depicts three different scenarios where giant stuffed animals embrace both children and adults.
If using Downy fabric softener feels like a giant stuffed animal hug, then I'm buying 10 bottles.
Adult-Sized Stuffies
Downy Proves How Soft It is With Giant Stuffed Animals
Trend Themes
1. Giant Stuffed Animals - Creating life-sized versions of everyday items or objects allow for unique promotional and marketing activities.
2. Comfortable Advertisements - Brands that promote comfort and well-being in their advertising campaigns could appeal to consumers looking for relaxation and stress relief.
3. Adult-sized Toys - Toy companies could expand their offerings to include life-sized versions of their products to appeal to older demographics seeking nostalgic or decorative items.
Industry Implications
1. Fabric Softener - Fabric softener companies could expand their marketing campaigns to focus on emotional appeals and feelings of comfort and security.
2. Advertising - Advertising agencies could experiment with creating unique and playful promotions for their clients, such as life-sized stuffed animal promotions.
3. Toy - Toy companies could target older age groups and offer nostalgic or decorative products, such as adult-sized stuffed animals in their brand lines.