Hooters is taking things to a fiery new level with the launch of its new Ghost Pepper Hot Sauce – the brand’s hottest wing sauce ever.
Now available at participating Hooters locations, the new Ghost Pepper Hot Sauce is a spicy new option for those who want to crank the heat all the way up to 11. The new sauce features a blend of ghost peppers, cayenne peppers and habanero peppers, as well as garlic and other spices. The end result is a sauce that clocks in at 15,500 Scoville Heat Units (SHU), which is about 45 times hotter than traditional hot sauces and 15 times hotter than Hooters’ hottest wing sauce to date.
The new Ghost Pepper Hot Sauce can be enjoyed with the brand's Original-Style Breaded Wings, Boneless Wings, Daytona Beach-Style Wings, Naked Wings, Smoked Wings, and Roasted Wings.
Ghost Pepper Wing Sauces
Hooters' New Ghost Pepper Hot Sauce Cranks the Heat Level to 11
Trend Themes
1. Spicy Food Trends - As companies continue to push the boundaries of what is considered spicy, more extreme and unique flavors will emerge.
2. Hot Sauce Innovation - There is an opportunity for hot sauce manufacturers to create new products that cater to consumers who are seeking increasingly spicy options.
3. Restaurant Menu Heat Levels - Restaurants can differentiate themselves by offering spicier options on their menus for customers who want a challenge and enjoy the burn.
Industry Implications
1. Food and Beverage - There is an opportunity for food and beverage companies to create new and innovative spicy products that cater to consumers who are seeking increasingly extreme flavors.
2. Hospitality - Restaurants, bars, and hotels can distinguish themselves by offering spicier options on their menus for customers who want a challenge and enjoy the burn.
3. Agriculture - As the demand for hotter peppers increases, there is an opportunity for farmers to grow and sell a wider variety of peppers that can be used to create new and unique hot sauces and spicy food products.