The infamous Getty Images watermark, slapped intrusively on any of their released photographs, has been remodelled through the recent Getty Images Watermark Project.
Deemed to be a form of brand marking representative of an different age (one less digitalized and accessible), Getty Images opted to redesign their watermark. Now positioned as more consumer conscious, they certainly pleased a crowd of people in a modern, relevant and effective way. The new watermark features a catalogued image number (easily searchable online) as well as a space to credit the artist. It is featured in the form of a grey box, similar to an art gallery label, and is so crucially set further to edge of the photograph.
Getty Images has boosted its reputation from irritating to contemporary.
Corporate Correction Campaigns
The Getty Images Watermark Project Tweaks Annoying Feature
Trend Themes
1. Remodelled Watermarks - The Getty Images Watermark Project showcases the trend of redesigning watermarks to be more consumer conscious and artist-friendly.
2. Accessible Cataloguing - The inclusion of easily searchable image numbers in watermarks highlights the trend of making visual content more accessible and discoverable online.
3. Contemporary Branding - Getty Images' transformation of their watermark from irritating to contemporary demonstrates the trend of updating branding strategies to align with modern sensibilities.
Industry Implications
1. Photography - The photography industry can benefit from the trend of redesigning watermarks that are less intrusive and more artist- and consumer-friendly.
2. Digital Content - The trend of accessible cataloguing through watermarks presents disruptive innovation opportunities for the digital content industry to enhance content discoverability and user experience.
3. Brand Management - The transformation of Getty Images' watermark showcases a disruptive innovation opportunity for brand management in updating and modernizing branding strategies.