The rise of alcohol-free drinks is becoming more noticeable, with places like Getaway Bar in Brooklyn, New York deciding to forgo booze altogether in its cocktails. And no, this isn't just a ploy to save the bar money -- there is a real demand for alcohol-free drinks all over the world. One study estimated that the market for non-alcoholic drinks was valued at over 1.5 billion in 2015 and is expected to reach over 2 billion by 2022.
Getaway bar was created by Sam Thonis and Regina Delleas, who found there was a need for a nightlife environment without feeling the need to drink. The alcohol-free bar has chic decor that makes it ideal for anyone looking to capture the perfect social media moment. Its cocktails include interesting flavors like tobacco syrup, peanut butter or jalapeno puree but none of the drinks contain alcohol. Even non-alcoholic beers are considered taboo as they can contain up to 0.5% alcohol.
This up-and-coming alcohol-free bar might change the traditional expectation of socializing and drinking with more individuals opting to mingle sober.
Modern Alcohol-Free Bars
Getaway Bar is Completely Alcohol-Free and Growing in Popularity
Trend Themes
1. Alcohol-free Bars - The rise of alcohol-free bars shows an opportunity for creating spaces that cater to non-drinkers and provide unique and creative mocktail experiences.
2. Non-alcoholic Beverages - The growing demand for non-alcoholic beverages presents an opportunity for developing innovative and interesting drinks with new flavors and ingredients.
3. Socializing Sober - As more individuals choose to socialize sober, there is an opportunity for businesses to create inclusive social spaces that cater to non-drinkers and provide an alternative to traditional bars and nightlife.
Industry Implications
1. Food and Beverage - The food and beverage industry can create new offerings like alcohol-free bars, mocktails and other non-alcoholic beverages to cater to the growing demand for non-alcoholic drinks.
2. Hospitality - The hospitality industry can create inclusive spaces and events catering to non-drinkers, creating a more inclusive experience and tapping a new market segment.
3. Marketing and Advertising - The marketing and advertising industry have an opportunity to create new campaigns targeted at the growing segment of sober individuals, showcasing events and destinations that cater to the non-drinking lifestyle.