Everyone knows that guy or girl who happens to be there at the right moment in order to steal a bit of glory for themselves when it comes to a successful project of some sort; well, the 'Get Your Name On It' ad campaign is encouraging this duplicitous nature. Sometimes, it is the only way to get ahead in life.
Conceived and executed by Sydney-based ad agency Saatchi & Saatchi, the Get Your Name On It ad campaign is pretty hilarious. It resides in the same stream as realm as Deisel's Be Stupid campaigns. Yet it is designed to keep everyone on their toes, from the lowly intern to the highest CEO. Either way, this campaign will get designers of all sorts entering their work (or "their work") into AWARDS.
Duplicitous Merit Campaigns
'Get Your Name On It' Advocates Riding on the Coattails of Colleagues
Trend Themes
1. Duplicitous Merit Campaigns - Opportunity for disruptive innovation in advertising campaigns that encourage a duplicitous nature.
2. 'get Your Name on It' Advocates - Opportunity for disruptive innovation in promoting self-promotion and individual recognition.
3. Riding on the Coattails of Colleagues - Opportunity for disruptive innovation in leveraging the success of others to gain personal benefits.
Industry Implications
1. Advertising - Opportunity for disruptive innovation in creating campaigns that challenge traditional norms and incentivize self-promotion.
2. Design - Opportunity for disruptive innovation in designing platforms and awards systems that promote self-recognition and encourage participation.
3. Corporate Management - Opportunity for disruptive innovation in implementing performance recognition systems that reward collaboration, rather than individual glory-seeking.