Gents, how would you feel if you got a text from the sexy Rosario Dawson? Girls, imagine being able to brag to your friends that Orlando Bloom just messaged you. Well, you can start swooning!
The studdly Pirates of the Caribbean star helped launch the Global Cool campaign in an effort to bring awareness about global warming to the public. "One by one, tonne by tonne" is the slogan of choice for the campaign that lets the environmentally-conscious, celebrity-obsessed among us receive text messages from the stars. For $5 a month, celebrities and rock stars (including the Scissor Sisters, Josh Hartnett, Rosario Dawson, Kate Bosworth, Sienna Miller and Leonardo DiCaprio) will send you tips on how to reduce your carbon footprint.
Using celebs to help market their campaign really boosts the advertising value of Global Cool. They're not the first company to do it, and they certainly won't be the last.
To sign up, visit www.global-cool.com
Get A Text From Orlando or Sienna
Global Cool Campaign
Trend Themes
1. Celebrity Endorsement - Companies can leverage influencers to boost marketing campaigns and increase advertising value, as demonstrated by Global Cool's use of celebrities for climate change awareness.
2. Subscription Services - The widespread use of subscription-based services, such as Global Cool's text messaging service that offers monthly tips on reducing carbon footprint sent by celebrities and rock stars, presents an opportunity for environmentally conscious companies.
3. Environmental Awareness Campaigns - Global Cool uses a unique approach to spreading environmental awareness by employing celebrities in its messaging strategy, which presents an opportunity for companies to create impactful and memorable campaigns while promoting sustainability.
Industry Implications
1. Advertising and Marketing - The use of celebrity endorsements in advertising and marketing campaigns, such as those employed by Global Cool for climate change awareness, presents opportunities for businesses to effectively increase advertising value and reach new audiences.
2. Climate Change and Sustainability - The success of Global Cool's unique approach to spreading environmental awareness through celebrity text messaging services presents opportunities for companies in the climate change and sustainability industry to create impactful and memorable campaigns promoting eco-consciousness.
3. Communication Technology - Global Cool's text messaging service presents an opportunity for companies in the communication technology industry to offer innovative and impactful solutions for communicating messages to audiences, particularly for those focused on sustainability and environmentalism.