Gentle Fullness is the latest brand that came into fruition by the team behind the UK-based brand Story mfg in collaboration with Oshadi Collective and Dan Pacitti. The new brand launches its first-ever collection in alignment with the Spring/Summer 2022 season.
It is described as a capsule that is "exploring fabrics and processes inspired by vintage and old knowledge but reimagined for a sunnier future." These influences can be seen through the selection of Charm jackets, which is a fusion of the 90s militaristic silhouette adorned with block prints true to the 70s and mismatching plaid patterns. It also can be seen on the short sleeve iterations of the same jacket. The inaugural capsule is now available online.
Fabric-Exploring Vintage Fashion Launches
Gentle Fullness Debuts its First Collection of Apparel
Trend Themes
1. Vintage-inspired Fashion - Gentle Fullness explores fabrics and processes inspired by vintage and old knowledge, presenting an opportunity for sustainable and eco-friendly fashion innovations.
2. Collaborative Branding - Gentle Fullness's collaboration with Story mfg, Oshadi Collective, and Dan Pacitti presents an opportunity for businesses to tap into the power of cross-branding networks.
3. Capsule Collections - Gentle Fullness's launch of a capsule collection offers an opportunity for businesses to experiment with shorter production runs that allow for faster design turnaround and lower production costs.
Industry Implications
1. Fashion - Gentle Fullness's debut collection provides a model for the sustainable fashion industry, using vintage-inspired fabrics and processes to create a more eco-friendly fashion brand.
2. Marketing and Branding - Gentle Fullness's collaboration with other eco-conscious and sustainable brands offers an opportunity for companies to build a network, sharing manufacturing practices, and building a strong, passionate customer base.
3. Retail - Gentle Fullness's focus on capsule collections presents an opportunity for retailers to offer unique but limited pieces to their customers, thereby creating a sense of urgency and exclusivity that encourages repeat business.