Trend Hunter's Innovation eLearning YouTube videos cover Forecasting Micro-Generations and Gen Z Desires. Z Tribe and Z Alpha make up Gen Z, who is born between 1999 to now. These micro generations are also known as Neo-Digital Natives (Japan), iGen (Canada), and The Centennials (Europe). Z Tribe’s formative years are immediately focused on autonomy and using social media to explore. This generation emphasizes creating a global community and promoting activism while shaping the future as we know it. Insights like Teen Payment hone in on how providing Z Tribe with financial education at a young age contributes positively to this generation’s perception of the future.
76% of Z Tribe wish businesses would pay more attention to their feedback. Second, 70% of them see equality to be a generational issue.
Gen Alpha are the result of pro-millennial parenting, so a popular trend is emerging called resilience parenting. The opposite of helicopter parenting is, in a sense, resilience parenting. It is the concept of presenting children with little hurdles to encourage holistic growth. The parents of this generation are attempting to find methods to promote a more balanced perspective of life in their children because technology is essential to how Gen Alpha engages with the world.
For more on Gen Z Desires, check out Trend Hunter's free 2023 Trend Report.
Gen Z Desires
Trend Hunter's Innovation eLearning Series Covers Gen Z Desires
Trend Themes
1. Z TRIBE FEEDBACK - Businesses can capitalize on the 76% of Z Tribe that wish businesses would pay more attention to their feedback by creating more opportunities for young people to voice their opinions and offer solutions.
2. GEN ALPHA RESILIENCE PARENTING - Opportunities for innovation exist in developing products and services that cater to resilient parenting to promote a more balanced perspective of life for Gen Alpha children raised by millennial parents.
3. GEN Z FINANCIAL EDUCATION - There is a need for more financial education programs and materials for Z Tribe to positively impact their financial decision-making and future outlook.
Industry Implications
1. EDUCATION - The education industry can capitalize on the need for financial education programs and materials for Z Tribe to better prepare younger generations for the future.
2. MARKET RESEARCH - Market research companies can offer services that cater to young people's feedback by providing businesses with insights and solutions for better customer engagement.
3. PARENTING SERVICES - Parenting service businesses can innovate by offering services that cater to resilient parenting and promote a more balanced perspective of life for Gen Alpha children raised by millennial parents.