'Gen G.,' the global esports organization, announced Bose as its official audio lifestyle partner, forming the Gen. G x Bose partnership. As part of this partnership, Gen. G will "showcase the audio company's sound credentials to the gaming industry," according to its official press release.
The first event to showcase the audio technology will be a music-gaming livestream on Twitch with a number of presentations such as the 'Guess that Show' game show where the companies will be giving away Bose products, and the 'Musicians that Game' series that dives into details on prominent personalities in the music industry that also enjoy playing video games.
These livestream events will be split amongst eight streams, with the first kicking off on September 21st, 2022. Information and updates on the stream times can be found online at Gen. G's website and official Twitter page.
Esports Audio Hardware Partnerships
Gen. G Announced Bose as its Official Audio Partner
Trend Themes
1. Esports Audio Hardware Partnerships - Esports teams and organizations will continue to partner with audio hardware companies to enhance the gaming experience for players and audiences.
2. Livestreamed Gaming Events - More gaming events will take place via livestream, combining gameplay with music and other entertainment to attract wider audiences.
3. Music Gaming Crossovers - The collaboration between music and gaming will continue to expand, providing opportunities for cross-promotion and brand partnerships.
Industry Implications
1. Esports - Esports organizations and teams can partner with audio hardware companies and livestream gaming events to enhance the experience for players and audiences, grow their fan base, and attract sponsorships.
2. Audio Hardware - Audio hardware companies can partner with esports organizations and teams for brand exposure and to showcase the quality of their products in an immersive gaming environment.
3. Music - Musicians and music industry companies can collaborate with gaming and esports companies for cross-promotion and to reach new audiences through livestreamed gaming events.