Faux Florist Photoshoots

The Marie Claire France Gemmes En Fleurs Editorial is Horticultural

The Marie Claire France Gemmes En Fleurs editorial made model Dorota Kullova come across much like a high fashion horticultural expert. Photographer Baard Lunde captured this engaging scene with the input of stylist Anna Querouil.

Querouil stuck to the floral focus of Gemmes En Fleurs with silk button up shirts, patterned tops and dresses lined with leafy prints. The bright pops of yellow, green and purple present on these items made Lunde's images stand out in front of a subdued white backdrop.

Hairstylist Olivier de Vriendt included his own take on this Marie Claire France production with flowing locks tied loosely in a low bun. This drew further attention to an assortment of shimmering bracelets, earrings and rings.
Trend Themes
1. Silk Clothing - Disruptive innovation opportunity: Develop sustainable and eco-friendly silk alternatives for clothing that mimic the luxurious look and feel of real silk.
2. Leafy Prints - Disruptive innovation opportunity: Create advanced printing techniques that allow for intricate and realistic leafy prints on a variety of materials, opening up new design possibilities in fashion and home decor.
3. Horticultural Fashion - Disruptive innovation opportunity: Combine technology and fashion to create smart clothing infused with living plants or sustainable materials that mimic natural elements, revolutionizing the fashion industry.
Industry Implications
1. Sustainable Fashion - Disruptive innovation opportunity: Develop innovative and sustainable materials, such as plant-based silk alternatives, to reduce the environmental impact of the fashion industry.
2. Textile Printing - Disruptive innovation opportunity: Invest in research and development to create advanced printing techniques that can reproduce intricate and realistic leafy prints on various fabrics, opening up new market opportunities for textile printing companies.
3. Smart Clothing - Disruptive innovation opportunity: Combine fashion and technology to create smart clothing that incorporates living plants or sustainable materials, redefining the concept of wearable fashion and attracting environmentally-conscious consumers.

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