Looop is a new garment-to-garment recycling system from H&M that was created to close the loop and help give new life to unwanted pieces. In a few days, Looop will be opening in an H&M store in Stockholm and it gives customers the chance to see their old textiles turned into something new within a container-sized recycling machine. The process involves cleaning, then shredding garments into fibers so that they may be spun into new yarns.
As H&M describes, "This is part of a bigger plan - our ambition is to become fully circular and climate positive and we are working with many exciting projects to reach this goal. We must innovate materials and processes while inspiring customers to keep their garments in use for as long as possible."
Garment Recycling Systems
Looop Helps H&M Turn Unwanted Garments Into New Styles
Trend Themes
1. Garment-to-garment Recycling - H&M's Looop system demonstrates the trend of transforming unwanted garments into new styles through innovative recycling processes.
2. Circular Fashion - H&M's ambition to become fully circular and climate positive exemplifies the trend towards sustainable and environmentally-friendly fashion practices.
3. Customer Engagement in Sustainability - Looop offers customers the opportunity to witness the transformation of their old textiles, encouraging engagement and awareness about the importance of garment recycling.
Industry Implications
1. Fashion Retail - H&M's Looop system presents an opportunity for fashion retailers to adopt garment recycling initiatives, promoting sustainability and attracting environmentally-conscious consumers.
2. Textile Manufacturing - The rise of garment-to-garment recycling creates an opportunity for textile manufacturers to explore innovative processes that incorporate recycled fibers and reduce waste.
3. Environmental Services - The development of garment recycling systems like Looop creates a demand for specialized environmental services that support the recycling and repurposing of textiles.