Chipotle Mexican Grill has announced that it is currently testing a new protein -- Garlic Guajillo Steak -- at 102 participating restaurants in Indianapolis, Denver, and Orange County. The new protein offering will be available for a limited time starting May 3.
The new Garlic Guajillo Steak protein combines the dynamic flavors of guajillo peppers and garlic with premium steak slices. According to the company, the introduction of the new product is aimed at building upon the success of the Chiptole's recently launched Smoked Brisket and Pollo Asado proteins.
"Garlic Guajillo Steak is full of flavor with a perfect little kick that complements our 53 real ingredients... Menu innovation is an ongoing priority at Chipotle, and we are always looking for new flavors to give our fans new ways to Chipotle," said Chris Brandt, Chief Marketing Officer.
Garlic Guajillo Steak Burritos
Chipotle is Currently Testing New Garlic Guajillo Steak in the US
Trend Themes
1. New Protein Offering - The introduction of a new protein offering, Garlic Guajillo Steak, presents opportunities for other fast-casual restaurants to innovate and experiment with unique and bold flavors.
2. Premium Ingredients - Chipotle's use of premium steak slices and 53 real ingredients presents opportunities for the food industry to invest in high-quality ingredients for enhanced flavor and customer satisfaction.
3. Menu Innovation - As menu innovation remains a priority for Chipotle, food industry leaders can capitalize on the trend by experimenting with new flavor combinations and unique menu offerings to stay ahead of the competition.
Industry Implications
1. Fast-casual Restaurant - Fast-casual restaurants can capitalize on the trend of new protein offerings by experimenting with bold flavors that will set them apart from their competitors.
2. Food Supply - The use of premium ingredients in Chipotle's Garlic Guajillo Steak presents an opportunity for food suppliers to invest in high-quality ingredients to meet the demand for flavorful and fresh food offerings.
3. Marketing - As menu innovation becomes increasingly important, marketing professionals can help food industry leaders distinguish themselves by promoting unique menu offerings and flavor combinations.