The Garbstore X Sanpack collection is a collaborative effort by the London-based brand and Japanese outdoor company. The exclusive line of backpacks and rucksacks is crafted specially for the upcoming warm weather. The partnership recalls some older Sanpak designs -- dating back to the 50s in Japan, but remains modern with three brand new bag silhouettes.
In the Garbstore X Sanpack collection, the original Sanpak 'Walk-About Tear Drop' rucksack is reimagined in a limited bright pink color. The three new styles consist of the 'Walkabout,' a laptop case in both navy and olive colorways, the 'Walkabout Alpine Backpack,' and the 'Walkabout Washbag' in navy, olive and black. The Garbstore X Sanpack line is available both in stores and online with prices starting at $67 USD.
Collaborative Outdoor Bag Series
The Garbstore X Sanpack Collaboration Features Sleek Bags
Trend Themes
1. Collaborative Fashion Collections - The trend of fashion brands collaborating with other companies to create unique and exclusive collections presents disruptive innovation opportunities for both brands to reach new markets and attract a wider consumer base.
2. Retro-inspired Designs - The trend of incorporating vintage designs and aesthetics into modern products, as seen in the Garbstore X Sanpack collaboration, presents disruptive innovation opportunities for companies to create nostalgic and stylish products that appeal to consumers looking for a blend of old and new.
3. Outdoor Lifestyle Products - The trend of creating functional and stylish outdoor lifestyle products, such as the Garbstore X Sanpack backpacks and rucksacks, presents disruptive innovation opportunities for companies to cater to the growing demand for versatile and durable gear for outdoor activities.
Industry Implications
1. Fashion - The fashion industry can explore collaborative partnerships with other brands to create limited-edition collections that appeal to fashion-forward consumers seeking unique and exclusive products.
2. Retail - The retail industry can capitalize on the trend of retro-inspired designs by curating products that tap into nostalgia and offer a sense of familiarity while also offering modern functionalities and features.
3. Outdoor and Adventure Gear - Companies in the outdoor and adventure gear industry can leverage the trend of creating stylish and functional outdoor lifestyle products to develop innovative gear that caters to the needs and preferences of outdoor enthusiasts.