GANNI and Barbour work in collaboration on a new collection comprised of nine items together. Barbour adds elements of its century-old heritage expertise whilst also delivering designs that cater to the new generation. The Danish brand reworks some of the Barbour classic looks that are remixed to be modern as well.
Together, it is rooted in community as the main focus -- both brands are rooted in South Shields and Copenhagen. The collection is made up of items such as longline coats, bomber jackets, waxed jackets, and accessories that are defined by dramatic accents and patchwork details. Notably, the three coat features quilted borders with other details such as textile paneling and dramatic corduroy collars.
Community-Honoring Eclectic Fashion
GANNI and Barbour Join Forces on a New Collection
Trend Themes
1. Community-honoring Fashion - The collaboration between GANNI and Barbour focuses on community, paying homage to the brands' roots in South Shields and Copenhagen.
2. Heritage-inspired Designs - Barbour brings its century-old heritage expertise to create designs that cater to the new generation when collaborating with GANNI.
3. Modernizing Classic Looks - GANNI reworks some of Barbour's classic looks, remixing them to be modern and incorporating dramatic accents and patchwork details.
Industry Implications
1. Fashion Retail - The collaboration between GANNI and Barbour presents an opportunity for fashion retailers to create community-centered collections that blend heritage and modern design.
2. Outerwear Manufacturing - The collection of longline coats, bomber jackets, and waxed jackets with dramatic accents and patchwork details opens up possibilities for innovation in outerwear manufacturing.
3. Accessories Design - The accessories in the GANNI and Barbour collection, defined by dramatic accents and patchwork details, provide opportunities for innovation and creativity in the accessories design industry.