Designer Franck Muller has created a custom Gangnam Style watch for viral sensation PSY. This Swiss watchmaker has created a one-of-a-kind watch featuring a miniature image of the Internet sensation, doing his infamous horse-riding dance and wearing the classic black suit and sunglasses. The Muller Gangnam Style watch is made out of 18-carat white gold and is covered in high-quality diamonds.
The iconic pop star is a worldwide sensation who has garnered over 1.5 billion views to his hit video. PSY has become such a massive viral sensation that he plays concerts worldwide and has even released a second follow-up video.
It is unknown whether designer Franck Muller has created this custom timepiece as a gift for the popstar or whether it was ordered by the star himself.
Viral Superstar Timepieces
Designer Franck Muller Creates a Gangnam Style Watch for PSY
Trend Themes
1. Viral Pop Culture Merchandise - Designers are creating custom merchandise for viral superstars, presenting an opportunity to capitalize on the digital celebrity culture.
2. Luxury Personalized Accessories - Creating high-quality, one-of-a-kind accessories featuring personalized images is a trend to watch as it caters to the increasing consumer demand for unique products.
3. Celebrity-endorsed Luxury Watches - Partnering with popular celebrities to create custom luxury watches presents an opportunity to tap into their massive, loyal fan bases.
Industry Implications
1. Luxury Accessories - The high-end accessories market can capitalize on personalized creations and offer consumers the chance to own something unique.
2. Celebrity Endorsement - Industries working with celebrities can create mutually beneficial partnerships to release customized luxury items.
3. Jewelry & Timepiece Manufacturing - Creating unique, high-quality pieces for the luxury market can appeal to consumers' desire for exclusivity.