Aviron Active has quickly adapted to Covid-19 safety with the launch of its at-home workout product, the 'Tough' gamified rowing machine.
Aviron is a Toronto-based startup that has received over $4.5 million in funding from large companies like Samsung for its at-home gamified rowing machine. Prior to 2020, Aviron primarily focused on the commercial market for workout machines. The at-home gamified rowing machine reflects Aviron's ability to innovate and adapt on the fly.
The Aviron 'Tough' gamified rowing machine is its flagship product, carving a unique space in the at-home workout market by focusing on gamified rowing. Aviron launched its gamified rowing machine with the goal of making at-home workouts more engaging and desirable.
Aviron focuses on short, high-intensity workouts. The gamified rowing machine is perfect for intensity training because the design of the games pushes users to workout harder. There are currently seven different workout categories with hundreds of different content options to choose from. Additionally, Aviron's gamified rowing machine allows you to connect and compete with other rowers around the world on leaderboards and multiplayer games, providing an excellent connected experience.
Gamified Home Rowing Machines
Aviron Active Has Launched a Connected and Gamified Workout Machine
Trend Themes
1. Connected Home Fitness Machines - A trend of at-home fitness machines that provide connectivity and gamification for a more engaging workout experience.
2. Gamified Exercise Equipment - An emerging trend of gamifying exercise equipment to provide a more effective and fun workout experience.
3. High-intensity Interval Training (HIIT) - A trend of HIIT workouts that are short, intense, and targeted towards achieving weight loss goals.
Industry Implications
1. Fitness Equipment Manufacturing - Manufacturing businesses that develop innovative fitness equipment with connected and gamified features to provide a unique workout experience and increase sales.
2. Fitness App Development - An emerging industry of fitness apps that work with connected workout machines to track and gamify workouts, providing consumers with a complete workout experience.
3. Gaming Industry - Gaming industry professionals can take advantage of the growing trend of gamified exercise equipment by partnering with fitness companies to develop games that integrate with connected workout machines and provide users with an engaging and effective workout experience.