Mattel works in collaboration with Mercedes-Benz on a sustainable G 580 that is backed by EQ technology advancements. The Matchbox G-Wagon celebrates that brand's electric launch with eco capabilities and other authentic accents. It is an exclusive premium model that has the MANUFAKTUR South Seas Blue Magno at the exterior and stealthy black decorating the interior. The car is made with up to 99.5% recycled and more than 81% ISCC-certified plastic.
Global Head of Vehicles at Mattel, Roberto Stanichi states, "We're thrilled to be celebrating an iconic brand like Mercedes-Benz, which has continued to break boundaries in the electric vehicle space culminating in this momentous release of the first Mercedes-Benz all-new electric G-Class. We can’t think of a better way to mark the occasion than with the exclusive Matchbox die-cast release. We can drive toward a better future together as we stay committed to using more sustainable materials while simultaneously bringing fans realistic replicas of their favorite cars."
Exclusive Premium Electric Vehicles
Mercedes-Benz and Mattel Join Forces on the Electric G 580
Trend Themes
1. Sustainable Materials in Toys - Incorporating eco capabilities and authentic accents in toy manufacturing using recycled and ISCC-certified plastic.
2. Exclusive Premium Collaborations - Forming strategic alliances for the release of high-end models like the Mercedes-Benz G 580 with unique external and internal features.
3. Electric Vehicle Innovation - Advancing electric vehicle technology, such as EQ technology, to create premium electric vehicles like the Matchbox G-Wagon.
Industry Implications
1. Toy Manufacturing - Exploring sustainable practices in toy production through partnerships with automotive brands like Mercedes-Benz for exclusive releases.
2. Automotive Design - Fostering collaborations between car manufacturers and toy companies to showcase innovative automotive designs like the electric G-Class model.
3. Sustainable Plastics Industry - Encouraging the adoption of recycled and certified plastic materials in product manufacturing for both environmental benefits and premium quality.