Environmentalism forum FUTUREVVORLD partnered with Version Tomorrow, a sustainable producer of blank t-shirts, to launch two Earth Day graphic tees–one in black and one in white. The new t-shirts challenge classic streetwear brands like Supreme and Stüssy to embrace eco-conscious business models by using sustainably sourced blanks for printing graphic clothing. To this end, the graphics on the sustainable shirts read: "We Made This Shirt Because Nobody Else Would."
Sourced through Version Tomorrow, the FUTUREVVORLD t-shirts are made from 100% recycled organic cotton blanks which are themselves recyclable and biodegradable. The shirts are designed with durability in mind in order to cut down on the waste produced from discarded garments. The FUTUREVVORLD tees are also made with eco-friendly water-based ink from NY-based PRINT POSITIV. The graphic tees were given away to FUTUREVVORLD's followers and will not be made available for purchase.
Sustainable Branded Graphic Tees
FUTUREVVORLD Challenges Streetwear Brands to Go Sustainable
Trend Themes
1. Sustainable Fashion - Growing demand for eco-friendly and ethical clothing is creating disruptive opportunities for sustainable textile manufacturers and garment producers.
2. Eco-friendly Printing - Interest in sustainable graphic tees is driving innovative printing methods and materials, with new business models for makers of eco-friendly ink and printing equipment.
3. Circular Economy - Advances in textile recycling and compostable materials are enabling circular business models for fashion brands, with new opportunities to reuse and repurpose textiles and clothing waste.
Industry Implications
1. Textile Manufacturing - Sustainable textile manufacturers are poised to disrupt traditional fabric production processes in the fashion industry.
2. Garment Production - Eco-conscious garment producers are increasingly sought after by consumers looking for environmentally-friendly clothing.
3. Printing and Ink Manufacturing - As demand for eco-friendly printing increases, manufacturers of sustainable ink and printing equipment will have a significant opportunity for growth.