In celebration of Back to the Future Day, Londoners will be able to hitch free DeLorean rides in these movie-themed taxis. The project is the brainchild of Pepsi and Uber with the soda-maker hitching along on each of the rides. Pepsi continues its recognition of Back to the Future Day, with numerous marketing projects that evolved from the brand's presence in the cult film.
To go back to the future, consumers have to input the promo code "PEPSIMAX" into the Uber app, which gives them the chance to enter the DeLorean time machine. In describing Pepsi's heavy involvement in Back to the Future Day, brand manager Alex Nicholas said that the Pepsi Perfect scene in the film was an iconic moment and the brand wanted to give back to fans of the movie with throwback DeLoreans to mark the special day.
Futuristic Taxi Services
Pepsi and Uber Offered DeLorean Rides on Back to the Future Day
Trend Themes
1. Movie-themed Taxis - The use of movie-themed taxis as a marketing strategy for companies with partnerships in the movie industry.
2. Promotional Code Strategy - Incorporating a promotional code strategy to drive consumer engagement.
3. Cult Film Marketing - Utilizing cult film references and marketing to engage with niche audiences.
Industry Implications
1. Beverage Industry - Beverage companies can partner with ride-sharing services to offer promotional experiences.
2. Film Industry - Utilizing partnerships with brands and ride-sharing services to continue to engage with cult film audiences and promote anniversary releases of classic cult films.
3. Ride-sharing Industry - Ride-sharing companies can develop marketing partnerships with companies in other industries to offer unique and engaging consumer experiences.