Parisian skate brand FUTUR has teamed up with UNITED ARROWS imprint Monkey Time to launch a concise, four-piece capsule dubbed The FUTUR x Monkey Time collection.
The new capsule is the first collaboration between these two brands. And, as a result, it works to bring together the styles of both of their respective urban roots: FUTUR (Paris) and Monkey Time (Tokyo.) The four items included in the collection are a green varsity jacket, a black crewneck sweater, black sweatpants, and a wool cap featuring a zipper-lock strap.
The headlining item, however, is the varsity jacket from NorCal label GB Sport. It comes fitted with flesh-tone sleeves, silver buttons, black rib knits, and an eye-catching, multicolored graphic portraying a mystic-like figure emerging from a half pipe.
Cross-Cultural Skate Apparel Collabs
The FUTUR x Monkey Time Four-Piece Capsule Has Dropped
Trend Themes
1. Cross-cultural Collaborations - Collaborating with brands across different cultures and geographical locations presents an opportunity for unique and innovative products.
2. Urban Roots Fusion - Merging two brand's distinctive geographic and cultural influences can lead to a new market niche for highly coveted products.
3. Graphic Storytelling Apparel - Incorporating unique and intricate graphics in street-style clothing is a trend that could lead to creative collaborations and new design opportunities.
Industry Implications
1. Fashion Apparel - Fashion apparel industry can leverage cultural and geographic diversity to create exclusive products with high demand.
2. Skateboarding Industry - The skateboarding industry can tap into the cross-cultural collaborations trend to create innovative skateboarding apparel.
3. Graphic Design Industry - Skateboarding and fashion apparel heavily rely on graphic design, making this an exciting field for emerging trends in graphic storytelling.