Samsung's funny Mother's Day ad celebrates moms in a unique way: by highlighting their less-than-stellar texting skills.
Moms are great at lots of things: whipping up meals with little to no ingredients in the fridge, dishing out heaps of indispensable life advice and generally being a shoulder to cry on. For the most part, though, moms suck at texting. This clever commercial points out the most common texting faux pas that moms all over the world commit, from sending blank messages to non-stop rambling. Viewers are also encouraged to share their funny texts from their moms using the hashtag #TextsFromMom.
Most mother's day ads tend to be overly sentimental to the point of sappiness. In comparison, this ad is amusing and light-hearted. By diverting from the sappy tradition, Samsung's funny Mother's Day ad definitely stands out.
Motherly Texting Ads
Samsung's Funny Mother's Day Ad Looks at 'Texts From Mom'
Trend Themes
1. Humorous Mother's Day Ads - Brands can create similar ads that stand out by presenting their Mother's Day messages in a humorous and light-hearted manner.
2. User Generated Content Campaigns - Encouraging customers to share their own content in relation to a campaign can create an engaging experience and increase brand awareness.
3. Texting Fails - Exploring the humorous theme of texting fails can be used to create a relatable and funny advertising campaign.
Industry Implications
1. Telecommunications - Telecoms can leverage humorous ads that showcase common texting fails to promote their messaging services.
2. Personal Technology - Personal technology brands can use relatable humor to market their devices or applications that help users communicate better, preventing common texting fails.
3. Retail - Retailers can leverage a user-generated content campaign, using common texting fails to market Mother's Day products or services, creating an engaging promotion.