It seems that Funko Pop! is finally branching out from its famous figurines to enter the beauty world with its new Funko Pop! Disney cosmetics collection. Of course, in true Funko Pop! form, the new collection is entirely based on the theatrical looks of your favorite villains.
According to Funko's Chief Marketing Officer, Molly Hartney, "Our Funko Pop! and Disney cosmetics collection based on the Disney Villain franchise is another whimsical way for fans, collectors and beauty aficionados to wear, travel with and display their fandom." The products themselves will be manufactured by Taste Beauty, which is known for its emphasis on vegan-friendly ingredients. In terms of products, the collection includes eyeshadow palettes, eyeliners, lip glosses, and makeup brushes based on Maleficent, Cruella de Vil, Ursula, and the Evil Queen.
Disney Villain Beauty Sets
The Funko Pop! Disney Cosmetics Collection is Based on Famous Villains
Trend Themes
1. Funko Pop! Disney Cosmetics - Disruptive innovation opportunity: Collaborating with popular toy brands to create unique and nostalgic beauty products.
2. Villain-inspired Makeup Collections - Disruptive innovation opportunity: Creating themed makeup collections based on popular fictional villains.
3. Vegan-friendly Beauty Products - Disruptive innovation opportunity: Meeting the rising demand for cruelty-free and sustainable cosmetic options.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Integrating licensed characters and pop culture references into beauty products.
2. Toy Manufacturing - Disruptive innovation opportunity: Diversifying revenue streams by entering the cosmetics industry through collaborations.
3. Beauty Retail - Disruptive innovation opportunity: Creating exclusive partnerships with cosmetic brands to offer unique and limited-edition collections.