Ful has created a vivid blue-colored soda made with spirulina, a blue-green algae. The Dutch startup company incorporates health benefits into its drink by using the unlikely algae ingredient. While the soda's unique formula offers nutritional value, it also shrinks the industry's carbon footprint.
Ful's soda is packed with nutrients derived from the spirulina ingredient, including vitamin C and calcium. The blue-green microalgae is packed with untapped powers, and the founders of the Dutch startup aim to spread awareness of its usefulness in the fight against climate change. Julia Streuli, one of Ful's co-founders, explains that the algae is efficient at "transforming CO2 into nutrients and oxygen." Throughout the brand's production process, spirulina takes in more carbon than the total process emits, creating a negative carbon footprint.
Carbon-Negative Algae Sodas
Ful is a Dutch Soda Brand Offering Blue Algae-Based Beverages
Trend Themes
1. Carbon-negative Beverages - Beverages that use carbon-negative ingredients or methods to shrink the industry's carbon footprint.
2. Algae-based Foods and Beverages - Foods and beverages that incorporate algae as an ingredient for both nutritional value and environmental benefits.
3. Sustainable Food and Beverage Manufacturing - Manufacturing processes and ingredients that prioritize sustainability and promote a smaller carbon footprint.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers can explore the use of carbon-negative ingredients and manufacturing processes to reduce their carbon footprint.
2. Health and Wellness - The health and wellness industry can use sustainable and nutrient-rich ingredients like spirulina as part of their product offerings.
3. Sustainable Agriculture - Sustainable agriculture can explore the use of plants like spirulina as part of their farming practices for sustainable food production.