Although the Fukien Tea Plant Billboard might not be the first lush, green campaign to be launched, it is the first for the Philippines. Made up of, you guessed it, Fukien Tea plants, it introduces a conscious effort to be more eco-friendly in this country.
Created as a collaboration between Coca-Cola Philippines and the World Wildlife Fund (WWF), the Fukien Tea Plant Billboard helps alleviate air pollution within its proximate areas. This is made possible considering how each Fukien Tea plant is capable of absorbing up to 13 pounds of carbon dioxide in a year. A total of 3,600 pots were used in the billboard, all made out of recycled plastic bottles. So imagine just how much carbon dioxide the Fukien Tea Plant Billboard can absorb. I can't wait to see more green billboards pop up around the world.
Sustainable Soda Campaigns
The Fukien Tea Plant Billboard was Created by Coca-Cola and WWF
Trend Themes
1. Eco-friendly Advertising - The Fukien Tea Plant Billboard demonstrates the trend of using sustainable materials and green initiatives in advertising campaigns.
2. Air Pollution Mitigation - The use of Fukien Tea plants in billboards presents an opportunity for companies to promote air pollution mitigation through natural solutions.
3. Recycling Innovation - The creation of pots for the Fukien Tea Plant Billboard using recycled plastic bottles highlights the trend of innovative recycling practices.
Industry Implications
1. Advertising - The advertising industry can explore sustainable materials and eco-friendly initiatives to create impactful and environmentally conscious campaigns.
2. Environmental Conservation - Companies specializing in environmental conservation can harness natural solutions like Fukien Tea plants to mitigate air pollution in urban areas.
3. Recycling and Waste Management - The creation of pots from recycled plastic bottles for the Fukien Tea Plant Billboard opens opportunities for the recycling and waste management industry to showcase innovative practices.