Fijifilm is now advertising for 'Fujipic With Smile Capture' in this series of three print advertisements that were released in June 2010.
Advertising for their client Fujifilm, agency RMG was behind the latest Fujifilm ads, and was among one of the Cannes Lions 2010 Press winners. Dubbed 'Funeral,' 'Poker' and 'Airport,' these Fujifilm ads capture glum faces rather than the smiles that the camera does. Careful, you wouldn't want a camera of all things to give away your poker face.
Poker Face Detection
Fujifilm Print Advertisements for Fujipic With Smile Capture
Trend Themes
1. Emotion Detection - There is an opportunity for disruptive innovation in developing technologies that can accurately detect and analyze human emotions.
2. Non-traditional Advertising - The use of unconventional advertising methods, such as capturing glum faces instead of smiles, presents a disruptive innovation opportunity in the advertising industry.
3. Consumer Privacy - With advancements in facial recognition technology, there is a need for disruptive innovation in addressing consumer privacy concerns and regulations.
Industry Implications
1. Technology - The technology industry can explore disruptive innovation opportunities in developing advanced emotion detection and facial recognition technologies.
2. Advertising - The advertising industry can embrace disruptive innovation by utilizing non-traditional methods to connect with consumers and create impactful campaigns.
3. Privacy and Security - The privacy and security industry can focus on disruptive innovation solutions that protect consumer privacy in the face of advancing facial recognition technologies.