Retro Hair Mockery

Fudge Ads Feature Eccentric People's Before and After Shots

Fudge haircare just released an eclectic line of ads that speak to the versatility their products can offer you. The Fudge ads feature eccentric individuals holding pictures of themselves presumably taken before they discovered the joys of Fudge haircare.

The Fudge ads, which use the tag line, "It's never too late to change hair history," promote "a whole arsenal of clay, spray, gel, glue, foam and shine products."

The campaign was created by advertising agency Freeform, creative director Richard Overall, art director Matt Ireland and agency executive producer Jonathan Duncan.
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Industry Implications
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2. Beauty - Disruptive innovation opportunity: Introduce innovative haircare products that offer versatility, addressing the needs of a diverse consumer base.
3. Marketing - Disruptive innovation opportunity: Explore creative ways to use before and after shots to showcase the effectiveness and transformation of products or services.

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