Expansive Fall-Ready Classic Streetwear

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Fucking Awesome Launches the Second Drop for FW21

Fucking Awesome introduces its second installment for the Fall/Winter 2021 season with diverse designs stemming from workwear influences, sportswear elements, and traditional silhouettes. The second drop for the colder seasons of the year focuses on street-ready wearables that are made to combat the outdoors. This includes the Reversible Puffer Jacket that is offered in two different colorways.

It also features layering options including the Heavyweight Oversized flannel shirt and the long sleeve polo shirt named "Hurt Your Eyes." The rest of the capsule includes the collage style Hospital Club Shirt, the Utility Painter Pants, and the PJ Pants that are offered in different colorway options. The first few items are available online and the rest will follow at HBX in the coming weeks.
Trend Themes
1. Fall/winter 2021 Streetwear - Opportunity for fashion and retail industries to incorporate workwear, sportswear, and traditional silhouettes into street-ready wearables for the colder seasons of the year.
2. Reversible Puffer Jacket - Opportunity for textile and fashion industries to incorporate reversible designs into cold weather outerwear for added versatility.
3. Layering Options - Opportunity for textile and fashion industries to explore layering options using oversized flannel shirts and unique long sleeve polo shirts for added comfort and style this fall and winter.
Industry Implications
1. Fashion - Opportunity for fashion industry to incorporate workwear, sportswear, and traditional silhouettes into street-ready wearables for the colder seasons of the year.
2. Retail - Opportunity for retail industry to offer versatile and comfortable cold weather wearables with reversible designs and unique layering options.
3. Textile - Opportunity for textile industry to innovate with reversible designs and unique layering options to create comfortable and stylish cold weather wearables for consumers.

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