PepsiCo. is making a new effort to cater to teens with its new Frutly brand of hydrating juice waters.
Though there are numerous products out there for adults and kids, there's little specifically created for teens. As Samantha Siegal, senior director of ambient juice marketing at PepsiCo., explains, "We found that the current category does not have offerings for teens who have outgrown the juice boxes and pouches of their childhood and are now seeking products that better fit their more mature lifestyle."
To fill this gap in the market, PepsiCo created Frutly. The Frutly drinks are made with fruit juice, water, and the electrolytes magnesium and potassium. The drinks are also formulated with vitamins C and E, and contain no added sugar or other artificial sweeteners. Best of all each hydrating 12-oz bottle only contains 60 calories and 15 grams of sugar.
Hydrating Fruit-Flavored Waters
PepsiCo, Inc. Recently Launched Frutly Hydrating Juice Waters
Trend Themes
1. Teen-focused Beverages - Companies can create new, teen-focused beverages made with all-natural, low-sugar ingredients and fortified with essential vitamins and minerals.
2. Hydrating Waters - New products in the hydrating water category can incorporate fruit flavors, electrolytes, and essential vitamins and minerals to appeal to a wider demographic.
3. Low-calorie, Nutrient-rich Beverages - The creation of beverages with minimal calories and maximum nutrients can cater to health-conscious consumers who are looking for healthy beverage choices.
Industry Implications
1. Beverage Industry - Beverage companies can explore opportunities to produce innovative and healthy products to cater to various age demographics and promote a healthy lifestyle.
2. Teen Market - Companies can tap into the untapped teen market and create products that cater specifically to their needs and preferences.
3. Health and Wellness Industry - The health and wellness industry can collaborate with the beverage industry to create products that cater to health-conscious consumers and promote healthy living.