Creative innovation speaker Jeremy Gutsche was recently featured on CEO of PureMatter and fellow author Bryan Kramer's podcast series 'From the Author's Point of View' to discuss his New York Times business bestseller Better and Faster: The Proven Path to Unstoppable ideas.
Deep diving into how to best spot trends in today's chaotic marketplace, Gutsche shares with Kramer his six short cuts to opportunity -- patterns that can be leveraged to spot new opportunity. These include shortcuts such as Convergence, aligning oneself to multiple trends, and Divergence, moving in the opposite direction than the mainstream. Gutsche's insights help brands outsmart their competitors as well as adapt to change to stay ahead of the cutting edge.
Listen to the full podcast on 'From the Author's Point of View' HERE.
From The Author's Point of View: Jeremy Gutsche Dives Into Better and Faster with Bryan Kramer
From The Author's Point Of View Jeremy Gutsche
Trend Themes
1. Short Cuts to Opportunity - Jeremey Gutsche's six shortcuts to opportunity guide businesses in spotting new trends and staying ahead of the cutting edge.
2. Convergence - Gutting suggests aligning oneself with multiple trends to outsmart competitors and find untapped opportunities.
3. Divergence - Gutting encourages businesses to move against the mainstream to stay ahead and adapt to change.
Industry Implications
1. Marketing and Advertising - New shortcuts and strategies for spotting opportunity can be applied to marketing and advertising to create innovative campaigns.
2. Business Consulting - Gutting's insights and methods can be used in business consulting to help companies stay ahead and adapt to change to succeed.
3. Technology - Utilizing Gutting's shortcuts can help technology companies predict trends and create new and innovative products and services.