The Fritos Flamin’ Hot Bar-B-Q corn chips are being launched as a series of snacks for spicy food fans to try out this summer that mimics the floor of barbecue fare perfectly. The snack starts off with the brand's signature corn chips that are then treated to a dosing of barbecue flavoring with the signature Flamin' Hot profile that many of the brand's other snacks are known for. The snack merges the sweet, spicy flavor of barbecue with Flamin' Hot spice to give every serving the perfect burst of flavor consumers crave.
Senior Vice President of Brand Marketing Stacy Taffet spoke on the Fritos Flamin’ Hot Bar-B-Q corn chips saying, "Dozens of innovative Fritos flavors have been part of our lives for more than 90 years, and our fans have made it clear that Fritos Bar-B-Q is their all-time favorite. Those passionate snackers inspired us to pair that fan-favorite with our other flavor giant, Flamin’ Hot, to create a kicked-up version of the classic Bar-B-Q that spicy snackers and Fritos fans will want to bring to every get-together this summer."
Extra-Spicy Corn Chip Snacks
Fritos Flamin’ Hot Bar-B-Q Offers a Burst of Savory Heat
Trend Themes
1. Spicy Snack Combos - The combination of two bold flavors provides a disruptive opportunity in the snack industry.
2. Barbecue Flavored Snacks - There is an opportunity for the snack industry to innovate with different barbecue flavors.
3. Flamin' Hot Snacks - The popularity of Flamin' Hot snacks provides an opportunity for the snack industry to expand on this flavor profile.
Industry Implications
1. Snack Food - The snack industry can capitalize on the demand for bold and unique flavors to create innovative snacks.
2. Food and Beverage - The food and beverage industry can use the trend of spicy and bold flavors to create new products that cater to consumer preferences.
3. Marketing and Advertising - Marketing and advertising agencies can utilize the popularity of bold flavors to create targeted campaigns for snack and food products.