Have you ever wondered what your pets get up to when you aren't home? I know I definitely have, and this Friskies' Cat Diaries short film definitely brings clarity to the question. The project involved strapping a small camera onto the collar of a cat and capturing the subsequent video footage. The fabulous feline footage was then compiled into this short film.
Viewers are able to follow their furry feline friend as they crawl under couches and bite bugs. Since the camera-cat is so low to the ground, the audience sees the world from a worm's-eye view -- everything is magnified and enormous. Lush lawns look like jungles and humans tower like giants.
Friskies' Cat Diaries film gives pet owners insight into their pets point of view.
Feline-Directed Films
Friskies' Cat Diaries Video Portrays the World from the Eyes of Pets
Trend Themes
1. Pet-centric Entertainment - Brands should consider creating more content that gives unique perspectives into pets' daily activities to engage with pet owners.
2. Immersion Technology - Development of immersive technology such as virtual reality will help to create more engaging pet-centric entertainment.
3. User-generated Content - Creating an online platform that encourages pet owners to submit footage of their pets can generate a vast collection of user-generated pet-centric content.
Industry Implications
1. Pet Food Industry - Companies can include unique camera gadgets in pet food products to create mini-films and increase product demand.
2. Entertainment Industry - Production of feline-directed films and shows can create new entertainment channels and provide unique perspectives or experiences for viewers.
3. Technology Industry - Developing small, lightweight, and pet-friendly cameras that pets can wear while they're out and about can create new product offerings for technology companies.