HQ Trivia has taken the world by storm and is a great tool to bring friend and coworkers together in real-life, but the new Friend on HQ feature lets friendships blossom in the global trivia game. The new feature will allow users to add friends inside the app, and will even allow users to track their friends participating each game. Friends' stats will also be made public to other friends and are sure to leverage multiple competitions between users. The Friend on HQ feature is set to debut in the UK before being officially launched in the US.
This new feature is an important component in the growth of HQ Trivia as the brand is looking to strengthen its core group of players and wants to push the app further through "leveraging friends’ connections." The Friend on HQ feature follows the apps recent push to secure sponsorship deals and this feature may help immensely as it shows the advertising potential of the platform.
Friend-Building Trivia Features
The Friends on HQ Feature Adds Social Media to the Trivia Platform
Trend Themes
1. Friend-building Trivia Features - HQ Trivia features that add social media and friend-building capabilities to the trivia platform.
2. Publicly Shared Friend Stats - Allowing players to view each other's stats on HQ Trivia.
3. App Integration with Social Media - Integration of social media features in trivia applications like HQ Trivia.
Industry Implications
1. Gaming - Integrating social media features in gaming applications.
2. Advertising - Using publicly shared stats and friend-building features as an advertising potential in applications.
3. Social Media - The integration of gaming features in social media platforms.