Earlier this year, in an effort to raise awareness for energy use reduction, Toronto Hydro commissioned some young and very talented Canadian artists to turn some vintage fridge doors into modern works of art. The amazing results of this initiative were displayed in the ‘Straight From The Fridge Art Exhibit’ which was held at the Junction Arts Festival.
But the goodness didn’t stop there. Toronto Hydro donated one of the fridge door masterpieces by artist Ryan Buchnea to this year’s HoHoTo (Toronto’s fundraiser for the Daily Bread Food Bank) auction. HoHoTo will be taking bids via Twitter until December 19 with all proceeds going to the Daily Bread Food Bank.
Frigid Kitchen Art
Straight from the Fridge Exhibit a Worthy Cause
Trend Themes
1. Energy Use Reduction - Opportunities for disruptive innovation in developing new technologies and strategies to reduce energy consumption.
2. Art for Social Causes - Opportunities for disruptive innovation in leveraging art as a medium to raise awareness and funds for social causes.
3. Social Media Fundraising - Opportunities for disruptive innovation in utilizing social media platforms for fundraising and charity auctions.
Industry Implications
1. Energy - Opportunities for disruptive innovation in the energy industry by developing more efficient appliances and systems.
2. Art - Opportunities for disruptive innovation in the art industry by exploring new ways to create art that serves a social purpose.
3. Fundraising - Opportunities for disruptive innovation in the fundraising industry by adopting new social media fundraising strategies and platforms.